Entering into a new market segment: market launch of the ŠKODA Snowman

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Entering into a new market segment: market launch of the ŠKODA Snowman

01 Aprile, 2016, 11:45:50

Press Release
Entering into a new market segment: market launch of the ŠKODA Snowman

Mladá Boleslav, 1 April 2016 - As part of its growth strategy, ŠKODA is entering into a new business segment. By launching the ŠKODA Snowman, the brand intends on bringing its first snow groomer to the market at the end of 2016. With the modern, distinctive and emotive design, the long-established Czech company is focusing on the highly competitive piste preparation equipment segment. Using powerful plug-in hybrid drive, innovative assistance systems and numerous new 'Simply Clever' features, ŠKODA is now bringing innovative automotive technology to the piste.